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This site had the following in the site, "Join our mailing list! The heart of any engine is the cooling system." Our analyzers noticed that the web site stated " When working in dry, dusty and dirty conditions your radiator will plug up with debris." The Website also stated " It needs to be cleaned at least onceday and up to 5 timesday depending upon working conditions. The only tool specifically designed to solve this problem is the. It has the right size tubing for tight places and a specially designed fan head for increased pressure to cover a wide working area. For all your radiator cleaning needs!." The website's header had radiator cleaner as the most important keyword. It was followed by clean out radiator, blow out radiator, and radiator wands for air and water which isn't as highly ranked as radiator cleaner. The next words the site uses is high pressure radiator cleaner.